Background

Observatory Group has been building brands in major global markets since 1990, leading the strategic and creative development for over 100 brands. Our deep understanding of the business behind the science, along with our ability to bridge the gap between the consumer and the science behind the business, makes us uniquely capable of providing our clients in the biotech, pharmaceutical, and healthcare industries a broad range of services that include:

• Forward-thinking brand strategy generation
• Breakthrough brand identity development
• Resonating brand message articulation
• Innovative campaign conceptualization and implementation to both consumers and healthcare professionals across all media